China Tourism and Culture Week to Present 'China Beyond Your Imagination'

Chinese culture centers and tourism offices overseas will host more than 250 cultural and tourism events in over 40 countries from May 15 to June 30.

Through exhibitions, shows, lectures and forums, the global project, "China Tourism and Culture Week", whose tagline is "China Beyond Your Imagination", aims to showcase a real China and its modern development, as well as promote tourism and cultural cooperation between China and the rest of the world.

The new series is sponsored by the Chinese Culture and Tourism Ministry's international exchanges and cooperation bureau; organized by the Network of International Culturalink Entities (NICE), China cultural centers and tourism offices overseas.

Zheng Hao, deputy director of the Chinese Culture and Tourism Ministry's international exchanges and cooperation bureau, speaks at a news conference in Beijing, May 5, 2019. [Photo provided to Chinaculture.org]

Under the theme of "Beautiful China", the project's subthemes will include China Suzhou International Tourism Festival held in places including Tokyo, Singapore and Budapest, showcasing cultural heritage and tourism products of Suzhou, a popular destination in East China's Jiangsu province.

In Madrid and Seoul, artworks of Longquan celadon will be displayed to present the beauty of Zhejiang's Longquan city, a place famous for its ancient green porcelain art.

In Copenhagen and Wellington, programs centering around traditional Chinese medicine will be held to enhance understanding of traditional Chinese medicine and its integration with culture and tourism.

An artwork of Longquan celadon. [Photo provided to Chinaculture.org]

A poster for China Tourism and Culture Week. [Photo provided to Chinaculture.org]