Henan's Eye-catching Achievements During Dragon Boat Festival

Henan's Eye-catching Achievements During Dragon Boat Festival

端午假期河南消费数据亮眼 39家企业销售额3.68亿元

News from the Department of Commerce of Henan Province on June 14 -- The sales volume of the enterprises in Central China's Henan province totaled 368 million yuan, up 15 percent and 13 percent compared with the figures during the same period in 2020 and 2019, showed the data of 39 enterprises monitored during the 3-day Dragon Boat Festival holiday.

6月14日，记者从河南省商务厅市场运行和消费促进处了解到，端午节期间，重点监测的39家商贸企业数据显示，企业销售额共实现3.68亿元，同比增长15％，比2019年同期增长13％。

Visitors make zongzi at the Mangdang Mountain in Yongcheng, Henan province. [Photo provided to dahe.cn]

According to the source from the Department, the supply of daily necessities in Henan during the holiday was generally sufficient with basically stable prices. Besides, with the various promotional activities held by the related enterprises, the province's catering market continued to heat up and its consumption potential was further released, too.

据河南省商务厅相关负责人介绍，假期期间，河南各地生活必需品市场货品充足、价格稳定，商贸企业积极推出多种促销活动，餐饮市场持续升温，消费潜力进一步释放。

In tourism, a series of featured activities highlighting the elements of the Dragon Boat Festival, such as eating zongzi (stuffed glutinous rice balls wrapped with reeds or bamboo leaves), hanging sachets, spreading realgar wine, racing dragon boats and wearing colored ropes, were carried out in many scenic areas in Henan.

在旅游市场方面，全省各地各景区纷纷推出吃粽子、挂香囊、点雄黄、赛龙舟、系五彩绳等特色主题活动，蕴含着浓浓的端午文化元素。

In catering, popular and special dishes were especially favored during the holiday. Apart from the special and new dishes as well as the gifts of zongzi, eggs and colored ropes provided by the catering enterprises, such personalized services as online ordering, discount packages and group purchase could also meet the needs of customers. According to the data of 16 enterprises monitored during the 3-day holiday, their revenue saw a year-on-year increase of 37 percent to 1.4257 million yuan, down 7.8 percent compared with the figure of the same period in 2019.

餐饮消费领域，大众化、特色化餐饮备受青睐。各大餐饮企业抓住假日商机，纷纷推出体现端午传统文化内涵的特色菜、新品菜，赠送粽子、鸡蛋、五彩绳等小礼品，实施个性化服务，通过网络订餐、优惠套餐、团购等活动方式，满足消费者不同层次的需求，顾客数量大幅增加。重点监测16家餐饮企业数据显示，端午节期间，企业营业额共实现142.57万元，同比增长37％，比2019年同期下降7.8％。（中文来源/大河网 翻译/魏蔚 审校/张玉红）