What highlights can be expected at the Exhibition of the 7th GCBEC ?

What highlights can be expected at the Exhibition of the 7th GCBEC ?

跨境电商大会展览展示将启，哪些亮点值得期待？

The 7th Global Cross-border E-commerce Conference Exhibition, organized by Zhengzhou Municipal People's Government and Henan Provincial Department of Commerce, co-organized by Zhengzhou Economic and Technological Development Zone, Henan Provincial Expo Affairs Bureau, China Gate Logistics, will be held from May 9th to May 11th, 2023 at the E-commerce Exhibition Trading Center in Zhengzhou Economic and Technological Development Zone. The entire exhibition covers an area of 38,000 square meters, including five Exhibition Zones: International Logistics Exhibition Zone, Cross-border New Retail & Cross-border Medicine Exhibition Zone, Cross-border Live Streaming & Digital Business Exhibition Zone, Cross-border Famous Platforms & Suppliers Exhibition Zone, and Cross-border E-commerce Comprehensive Testing Area Industrial Park Exhibition Zone.

2023年5月9日-11日，由河南省商务厅、郑州市人民政府主办,郑州经济技术开发区、河南省博览事务局有限公司、中大门国际物流服务有限公司承办的“第七届全球跨境电子商务大会”展览展示活动将在郑州经开区E贸易博览交易中心拉开帷幕。整个展览展示活动设置3.8万平方米会场，共设有国际物流展区、跨境新零售&跨境医药展区、跨境直播&数字商务展区、跨境知名平台&跨境电商供货商展区、跨境电商综试区产业园区展区等5大展区。

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Highlight 1: New Exhibitors - International Friends Circle Expands

亮点一：新展商——国际朋友圈扩容

First, many friends. It is estimated that 600 domestic and foreign companies have been invited to participate in the offline exhibition of this event, with more than 3600 online exhibitors; among the participating companies, overseas enterprises account for two-thirds of the total number of companies.

一是朋友多。本次活动已邀请600家国内外企业前来线下参展，线上参展商高达3600多家；参展企业中，海外企业占企业总数的2/3。

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Second, broad regional representation. Exhibitors come from both domestic and international channels; international exhibitors come from countries and regions along the "Belt and Road", ASEAN countries, Northeast Asia，Europe and America.

二是区域广。本次展商来自国内国际两个渠道；其中的国际展商来自“一带一路”沿线、东盟、东北亚、欧美等国家和地区。

Third, large scale participation. This year's conference changed the model of previous individual business meetings, and customers from various regions participated in groups, led by overseas organizations and associations, joined by enterprise manufacturers, forming more than ten groups including the SCO country pavilion, the Russian Chamber of Commerce, and the Penang State of Malaysia. The size of participating companies also exceeds the peak values of previous events.

三是规模大。本届大会一改往届企业客商单独参会的模式，各地客户“组团”参与，由境外组织、协会带头，企业厂商同行，形成了上合组织国家展馆、俄罗斯商会、马来西亚槟城等十余个团体，参展企业规模也突破了历届峰值。

Highlight 2: New Exhibits - Leading Consumer Trends

亮点二：新展品——消费趋势新引领

First, health products are on stage, such as Japanese Chinese herbal medicine at the cross-border medical exhibition area; cross-border imported pilot drugs such as Lingnan Zhenghonghua You , Bohe Huoluo Gao , Bohehubiao You from Hong Kong; drugs and equipment not yet available on the domestic market from medical equipment manufacturers.

一是大健康商品登台。如跨境医药展区的日本汉方；香港岭南的正红花油、薄荷活络膏、薄荷护表油等跨境进口试点药品；以及其他境外药企、医疗器械厂家带来的国内暂未上市的药品、器械。

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Second, regionally distinctive products are on display, such as products exhibited by more than 20 overseas manufacturers led by the administrative councilor of the Penang state of Malaysia; agricultural products such as coconut jam from other international regions, and regional baby Oragnix series infant and toddler products.

二是区域特色商品亮相。如马来西亚槟城州行政议员带领境外20余家生产厂家带来的展示商品；其他国际区域的伽椰酱等农产品、baby Oragnix系列区域婴幼品等商品。

Third, leisure consumer goods appear, such as "novel and unique" leisure goods already on the market overseas but not yet in China; typical consumer goods such as coffee, tea, special red wine, and electric cars.

三是休闲消费商品露脸。如境外已上市，但在国内还未上市的“新奇特”休闲商品；咖啡茶、特色红酒、电动汽车等典型性消费商品。

Highlight 3: New Services - Digital Supply Chain Upgrades

亮点三：新服务——数字供应链升级

First, digital trade supply chain display. Dozens of trading service providers around cross-border e-commerce, covering cross-border payment, foreign trade finance and taxation, cross-border e-commerce SaaS, e-commerce operations, warehousing, supply chain, and other commercial services, gathered together represented by Ant Financial of Alibaba Group, to create a cross-border e-commerce service industry ecologically, and provide one-stop digital services to customers.

一是数字商贸供应链的展示。以阿里集团蚂蚁金服为代表的跨境电商服务商机构；覆盖跨境支付、外贸财税、跨境电商SaaS、电商运营、仓储、供应链等围绕跨境电商行业的数十家商贸服务商齐聚一堂，打造跨境电商服务产业生态链，为客商提供一站式数字化服务。

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Second, digital logistics supply chain display. International logistics companies such as Sinotrans and China Gate Logistics showcased their capabilities in international trunk logistics, international multimodal transportation, overseas warehousing services, and domestic door-to-door services, and other digital supply chain capabilities.

二是数字物流供应链的展示。以中外运、中大门国际物流等知名物流品牌为代表的国际物流企业参展，将展示国际干线物流、国际多式联运、海外仓服务、国内门到门服务等数字供应链能力。

Third, digital comprehensive supply chain display. Domestic platforms of dozens of cross-border pilot zones participated, represented by Henan Bonded Group, showcasing the latest innovative achievements in the country's cross-border e-commerce and foreign trade comprehensive services, focusing on digital service transformation, demonstrating the integration of online and offline services, trade and logistics, government affairs and trade "single window" services.

三是数字外综服供应链的展示。以河南保税集团为代表的国内数十家跨境综试区平台企业参展，将围绕数字化服务转型，展示线上与线下的融合服务、商贸与物流的融合服务、政务与商贸“单一窗口”的融合服务，体现了我国跨境电商外贸综合服务的最新创新成就。

Highlight 4: New Regulations - Specialized Services with Rules

亮点四：新规则——专项服务有规矩

First, the new regulations for specialized services will be showcased. This exhibition will present rules for China Gate Logistics way's cross-border e-commerce land and air international multimodal transport services, overseas warehouse specialized integrated services, and cross-border drug import digital traceability services.

一是展示专项服务的新规则。本次会展将展示中大门跨境电商陆空国际多式联运服务规则、海外仓专项集成服务规则、跨境药品进口数字化溯源服务规则。

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Second, a new approach to showcasing "rules" will be presented. The innovative achievements of the new service regulations will be demonstrated through different means such as showcasing the "supply chain channel", showcasing commodity entry and exit restrictions, and displaying live operations. This deviates from the traditional approach of "results announcement".

二是展示“规则”的新方式。第七届全球跨境电子商务大会展示的专项服务新规则，一改传统的“成果发布”表现形式，而是通过“供应链的通道展示”“限制商品的允许出入展示”、现场实际操作等不同表现方式体现新服务规则的创新成果。

Third, the new problems resolved by specialized regulations will be highlighted. Focusing on issues such as the unsmooth passage of cross-border e-commerce imported drugs, category expansion, high costs, low service efficiency, the one-way system in international trade's multi-modal transport, and monopolization of overseas warehouse-to-door services, many new service regulations showcased this year will provide accurate "freedom and convenience" solutions.

三是展示专项规则解决的新问题。围绕跨境电商进口药品的通道不畅问题、品类扩容问题、成本较高问题、服务效率低下问题，国际商贸的多式联运一单制问题，海外仓“门到门”服务垄断问题，本次展示的许多新服务规则将给出“自由化、便利化”精准解决方案。（罗黎虹、李草）