Henan ranks 8th nationally in purchasing power during '618' shopping event
今年“618”，河南消费力全国第八
The shopping enthusiasm of consumers from Central China's Henan province has been greatly boosted in this year's 618 shopping event, the largest mid-year e-commerce shopping festival in China, as consumption recovers from the impact of COVID-19.
“618”的购物热情持续燃烧。今年“618”在疫情终结再加上消费显著复苏的大背景下，河南消费者的购物热情再次被激活。
Data from Chinese e-commerce giant JD shows that Henan's purchasing power ranks 8th in China with the provincial capital city Zhengzhou assuming the leading position. Hot pepper soup, peony tea and hanfu (the traditional clothing for the ethnic Han Chinese) made in Luoyang (the second largest city of Henan) and other time-honored delicacies are popular with consumers.
据京东“618”数据，今年“618”，河南购买力全国排名第八，作为省内消费领头羊，郑州市继续拔得河南省内购买力头筹。胡辣汤、洛阳牡丹茶与汉服、河南老字号美食等获全国消费者喜爱。
Young consumers with the second largest number in China are still the main driver of Henan's consumption expansion. Fueled by their shopping enthusiasm, the trend towards consumption upgrading is more obvious in Henan, with health care products leading the growth. During the shopping gala, fish oil, lutein/bilberry extract, amino acid, albumen powder and DHA/cod liver oil are quite popular, with sales volume increasing 106 percent, 85 percent, 82 percent, 75 percent and 69 percent respectively.
从消费群体来看，年轻人继续成为河南的消费担当，年轻用户占比全国排名第二。在年轻人的强势支撑下，河南的消费升级趋势也更加明显，尤其是健康消费增长明显。今年“618”期间，鱼油、叶黄素/越橘提取物、氨基酸、蛋白粉、DHA/鱼肝油大受河南人欢迎，同比分别增长106%、85%、82%、75%和69%。
The hot city Luoyang has seen a better-than-expected performance with a 61 percent increase month-on-month in overall consumption. For example, the sales volume of peony tea expanded 66 percent year-on-year, and the sales amount of hanfu rose 168 percent.
在2022年大火了一把的洛阳，于今年“618”继续延续热度。今年“618”期间，洛阳整体消费金额环比增长61%。洛阳诗酒茶点，饮食走上“江湖”，洛阳牡丹茶销量同比增长66%。盛装打扮，“贵妃”、汉服，窥见盛世的浮光掠影，厚重的历史给“穿越”提供了想象的空间，汉服的购买金额同比增长168%。（中文来源/大河报·豫视频 记者/侯冰玉 编译/杨佳欣 审校/丁岚）