2024 'Walking Along the Yellow River' Cultural Tourism Promotion Activity Launched in Sanmenxia, Central China's Henan

On the evening of May 23, the 2024 "Walking Along the Yellow River" cultural tourism promotion activity was launched at the Dikengyuan (Sunken Courtyard) Scenic Area in Shaanzhou District, Sanmenxia City, Central China's Henan Province. The event was jointly sponsored by the Yellow River Cultural Tourism Belt Promotion Alliance, Culture and Tourism Department of Henan Province, and the People's Governmentof Sanmenxia Municipality.

5月23日晚，2024“行走黄河”文化旅游宣传推广活动在河南省三门峡市陕州地坑院景区启动。本次活动由黄河文化旅游带推广联盟、河南省文化和旅游厅、三门峡市人民政府联合主办。

　　Photo/Zhang Chaofeng

Themed by "Creating and Empowering Yellow River Cultural Creativity to Construct New Scenarios", this event targets young consumers, focusing on innovative ideas, scenes, and experiences in Yellow River cultural tourism. It leverages digitalization, creativity, and immersive experiences to connect cities along the Yellow River. The event aims to foster exchange, cooperation, and the development of new quality productive forces in Yellow River cultural tourism, promote the protection and inheritance of Yellow River civilization, and accelerate the creation of a Yellow River cultural tourism belt with international influence.

本次活动以“创造赋能黄河文化· 创意构建全新场景”为主题，瞄准年轻化消费需求，聚焦黄河文化旅游新创意、新场景、新玩法，更好发挥数字化、创意化、场景化优势，与沿黄城市一起鼓劲提气、分享交流、合作倡议，发展黄河文旅新质生产力，推动黄河文明保护传承，加快建设具有国际影响力的黄河文化旅游带。

　　Photo/Zhang Chaofeng

　　Photo/Zhang Chaofeng

Attendees viewed a promotional video titled "Henan, Where China Began" and a video showcasing new cultural tourism scenes in cities along the Yellow River. Experts and scholars discussed themes including "Promoting the Development of Henan Cultural Tourism through Industrial Integration" "The 'Traffic Code' for Creating a 'Long-Lasting' Tourism Industry" and "AI+ Activating New Consumption in Cultural Tourism". Historic cities such as Kaifeng, Luoyang, Anyang, Zhoukou, and Sanmenxia showcased immersive, scenario-based tourism promotions. The new media interview themed with "Seeking the Roots of the Central Plains and Seeing the Yellow River in Henan" was officially launched, providing comprehensive channels and technical support for the development of Henan's cultural tourism sector.

为黄河文旅发声，为黄河文旅助力。活动中，与会人员共同观看了“行走河南·读懂中国”品牌推广视频和沿黄城市文旅新场景视频；专家学者围绕构建文旅新场景主题，分别以《以产业融合促进河南文旅发展新业态》《打造旅游业“长红”的“流量密码”》《“智融未来”AI+激活文旅新消费》为题作交流分享；开封、洛阳、安阳、周口、三门峡进行黄河旅游城市沉浸式、情景式推介；“寻脉中原 豫见黄河”新媒体采访活动正式启动，为河南文化强省建设、黄河文旅发展提供全方位的渠道和技术支持。（通讯员/李晨涛 编译/童林 英文审校/焦丹）