Xinyang Maojian's brand value ranks among the top three nationally for 15 years

Xinyang Maojian's brand value ranks among the top three nationally for 15 years

信阳毛尖品牌价值连续15年位列全国前三

On May 23, the Xinyang Tea Industry Development Center announced the 2024 China Tea Regional Public Brand Value Evaluation Report. West Lake Longjing and Pu'er tea rank first and second, valued at 8.435 billion yuan and 8.353 billion yuan respectively. Xinyang Maojian ranks third with a value of 8.030 billion yuan, maintaining its position in the national top three for fifteen consecutive years since 2010.

5月23日，记者从信阳市茶产业发展中心获悉，2024中国茶叶区域公用品牌价值评估结果发布，西湖龙井、普洱茶分别以84.35亿元、83.53亿元位居第一和第二，信阳毛尖以80.30亿元位居第三，这也是自2010年起信阳毛尖品牌价值连续15年位居全国前三。

Picking Xinyang Maojian tea. [Pthoto/dahe.cn]

This evaluation was jointly conducted by the Center for China Agricultural Brand of the Center for Agricultural and Rural Development (CARD) of Zhejiang University, the magazine of China Tea of the Tea Research Institute of the Chinese Academy of Agricultural Sciences, the Tea Brand Construction Committee of the China International Tea Culture Institute, the Tea Research Institute of Zhejiang University, and the Zhejiang Yongxu Agricultural Brand Research Institute. The average brand income was 168.5588 million yuan, an increase of 493.13 million yuan compared to 2023, with a growth rate of 3.01 percent. Among them, Xinyang Maojian reported the highest income, reaching 542.0866 million yuan, ranking first nationwide.

据悉，此次成果发布由浙江大学CARD中国农业品牌研究中心、中茶所《中国茶叶》杂志、中国国际茶文化研究会茶业品牌建设专委会、浙江大学茶叶研究所、浙江永续农业品牌研究院联合开展，获评品牌平均品牌收益为16855.88万元，相较2023年增加了493.13万元，增长率为3.01%。其中，信阳毛尖品牌收益最高，达到54208.66万元，位居全国第一。

In recent years, Xinyang has accelerated the supply-side structural reform of the tea industry, continuously improving the development quality of the tea industry, actively building brands to explore markets, and expanding the popularity and influence of Xinyang tea. As a result, Xinyang's tea industry is gradually thriving and entering the fast lane of development. As of the end of 2023, Xinyang's tea plantation area reached 2.16 million mu (1 mu equals about 0.067 hectares), with an annual tea production of 90,000 tons and an annual output value of 16.1 billion yuan. Xinyang currently boasts 3 national-level leading enterprises in agricultural industrialization, 34 provincial-level leading enterprises, and 12 among the top 100 enterprises in the Chinese tea industry.

近两年，信阳加快推进茶产业供给侧结构性改革，持续提升茶产业发展质量，积极打造品牌开拓市场，不断扩大信阳茶的知名度和影响力，茶产业渐入佳境，步入发展快车道。截至2023年年底，全市茶园面积达216万亩，茶叶年产量达9万吨，年产值达161亿元。全市现有国家级农业产业化龙头企业3家、省级龙头企业34家、中国茶行业百强企业12家。

Moreover, Xinyang also focuses on seeking breakthroughs externally, continuously enhancing the international reputation of Xinyang Maojian. On May 21, an "International Tea Day" celebration event was held at the United Nations Headquarters in New York. This event was hosted by the Permanent Mission of China to the United Nations and the Ministry of Culture and Tourism of China, and undertaken by the Department of Culture and Tourism of Henan Province and the People's Government of Xinyang Municipality.

与此同时，信阳还注重向外求突破，不断提高信阳毛尖在国际上的美誉度。5月21日，由中国常驻联合国代表团同文化和旅游部共同举办，河南省文化和旅游厅、信阳市政府共同承办的“国际茶日”庆祝活动在纽约联合国总部举行。（中文来源/河南日报 记者/刁良梓 编译/杨佳欣 实习生/李凯 审校/李文竞 赵汉青）