Henan's cultural tourism market booms during Dragon Boat Festival holiday

Henan's cultural tourism market booms during Dragon Boat Festival holiday

文化“圈粉” 山水引客 河南省端午假期文旅市场火热

 

The sweet fragrance of zongzi, tender rice dumplings wrapped in bamboo leaves, mingling with the earthy aroma of Chinese mugwort, marks the arrival of the Dragon Boat Festival. Since the holiday coincides with the end of the college entrance examination this year, Henan has seen a surge in people's enthusiasm for outings. Statistically, Henan welcomed a total of 14.434 million domestic tourists, marking a year-on-year increase of 14 percent, with tourism revenue reaching 6.45 billion yuan, reflecting a 16.2 percent increase. Compared to the same period in 2019, the number of tourists received increased by 52.9 percent, and tourism revenue by 43 percent.

粽甜艾香，又逢端阳。今年端午假期，伴随着假日喜悦和高考结束，民众外出游玩兴致高涨、需求增长，河南文旅市场交出了一份亮眼成绩单：全省共接待国内游客1443.4万人次、同比增长14%，旅游收入64.5亿元、同比增长16.2%；与2019年同期相比，接待人次增长52.9%，旅游收入增长43%。

According to statistics, during the Dragon Boat Festival holiday, the top five tourist-receiving scenic spots are Zhengzhou Enjoyland International Resort, Longmen Grottoes, Wansui Mountain, Zhengzhou Fantawild Adventure Theme Park, and Yuntai Mountain. The top five by revenue are Zhengzhou Enjoyland International Resort, Unique Henan· Land of Drama, Zhengzhou Fantawild Adventure Theme Park, Yuntai Mountain, and Chongdugou Natural Scenic Spot.

据统计，端午假期，河南接待游客量TOP5景区为：郑州银基国际旅游度假区、龙门石窟、开封万岁山武侠城、郑州方特欢乐世界、云台山。旅游收入TOP5景区是：郑州银基国际旅游度假区、只有河南·戏剧幻城、郑州方特欢乐世界、云台山、重渡沟。

 

During the Dragon Boat Festival, various regions in Henan launched rich and diverse folk leisure activities according to local conditions. Culture, traditional Chinese elements and "new Chinese-style" tourism have become hotspots driving the growth of the tourism market. Cultural venues and tourist attractions across Henan launched a variety of folk activities, including eating zongzi, collecting mugwort, hanging scented sachets, tying colored ropes, and participating in the traditional game of "shooting the poisonous animals", creating a strong festive atmosphere.

在端午假期，河南多地因地制宜推出丰富多样的民俗休闲活动，文化、国风、“新中式旅游”成为拉动旅游市场增长的新热点。全省文化场馆、旅游景区纷纷推出吃粽子、采艾草、挂香囊、系彩绳、射五毒等民俗活动，渲染节日气氛，吸引游客参与。

This year, the Dragon Boat Festival coincides with Cultural and Natural Heritage Day. The Millennium City Park provided visitors with an immersive experience of the Song Dynasty culture with a series of folk activities. The folk festival held at Xinyang Jigong Mountain Scenic Area highlights the "auspicious" cultural brand through experiences such as zongzi wrapping and sachet making. Various scenic spots on the Southern Taihang Mountains in Xinxiang hosted a variety of activities during the Dragon Boat Festival, allowing visitors to experience the charm of traditional culture.

今年端午假期恰逢文化和自然遗产日，清明上河园的万粽迎宾、端午科考为游客带来“宋潮”民俗活动体验，信阳鸡公山景区的“国风端午民俗节”通过包粽子、做香囊等体验擦亮“吉”文化标签，新乡南太行各景区举办端午游园会、诗词对弈等民俗活动，让游客感受到传统文化的魅力。（中文来源/大河网 记者/莫绍华 翻译/杨佳欣 实习生/李凯 审校/张军平 赵汉青）