China's Xuchang Named a Top 'Treasure City'

近日，新京报贝壳财经联合中国旅游协会休闲度假分会（CHINA LEISURE ASSOCIATION）发布《2024中国“宝藏小城”旅游报告》，公布今年上半年最热门的50个“宝藏小城”和50个热门旅游县域，许昌上榜上半年“最热门的50个小城”和“住宿热门小城”。

Recently, Seashell Finance of BJNews and the China Leisure Association released the "2024 China 'Treasure Town' Tourism Report," highlighting the 50 most popular towns and 50 popular tourist counties for the first half of the year. Xuchang in Henan, China, was listed among the "50 most popular small towns" and "popular small towns for accommodation."

“不是一线去不起，而是小城更有性价比。”胖东来研学热、曹魏古城簪花热以及三国文化穿越游、文化遗产体验游、万彩钧瓷奇妙游等无不在传递许昌这座“宝藏小城”的真诚与热情，许昌吸引着全国各地游客前来“寻宝”，人气也随之不断攀升。

The study craze of Pangdonglai, a retail chain in Henan, the flower hairpin trend in Cao Wei Ancient City, the Three Kingdoms-themed cultural tours, cultural heritage experience tours, and the colorful Jun porcelain-themed tours all showcase the charm of Xuchang. These attractions draw tourists from across the country, boosting the city's popularity.

该报告还提到，许昌除了胖东来在社交媒体出圈出彩吸引游客外，胖东来独特的经营理念，也吸引着众多全国各地零售业从业人员到许昌探访学习。（来源/河南日报微博 记者/王平 杨伟 英语编译/童林）

The report also noted that Pangdonglai's popularity on social media attracts tourists, while its unique business philosophy draws retail industry professionals to Xuchang for visits and study. (Source/Henan Daily's Weibo account Reporters/Wang Ping, Yang Wei Translator/Tong Lin)