Henan's consumption growth outpaces national average in Jan-Oct
今年前10个月河南消费增速跑赢全国
Strong momentum in the dining and retail sectors, a vibrant cultural and tourism market, and a higher quality of life driven by trade-in programs… With a series of policies aimed at boosting domestic demand and consumption taking effect, Henan's consumption potential is accelerating. In October, the province's total retail sales of consumer goods reached 257.358 billion yuan, a year-on-year increase of 7.1%. In the first 10 months of the year, the total retail sales of consumer goods in Henan reached 2.2393 trillion yuan, a year-on-year increase of 5.9%. Both figures are higher than the national average.
餐饮零售势头强劲，文旅市场精彩纷呈，“以旧换新”换出更高生活品质……随着一系列扩内需、促消费政策落地显效，河南消费潜力加速释放。10月份，全省社会消费品零售总额2573.58亿元，同比增长7.1%；今年前10个月，全省社会消费品零售总额22393亿元，同比增长5.9%。两项指标均高于全国平均水平。
Taking advantage of policies such as trade-in programs and consumer subsidies in mid-October, online platforms and offline merchants launched Double 11 promotions ahead of schedule and extended the promotional period, helping to sustain the strong momentum in the retail and dining sectors. In October, the total dining revenue in Henan reached 4.646 billion yuan, up 7.4% year-on-year, while retail sales of goods amounted to 58.143 billion yuan, an 11.1% increase from the previous year.
10月中旬，线上平台、线下商家搭乘“以旧换新”、消费补贴等政策快车，提前推出“双11”活动，延长促销周期，商品零售、餐饮销售红火势头得以延续。据统计，10月份全省餐饮收入46.46亿元，同比增长7.4%；商品零售581.43亿元，同比增长11.1%。
The trade-in program, while driving consumption upgrades, has effectively boosted sales of bulk commodities such as automobiles and household appliances, further unlocking market potential. Fueled by various car promotions and the province-wide trade-in policy, Henan's total retail sales of automobiles in October reached 20.571 billion yuan, a 6.2% year-on-year increase.
“以旧换新”在带动消费升级的同时，有力拉动了汽车、家电等大宗商品消费，进一步激发了市场潜力。在全省形式多样的汽车专场促销活动和“以旧换新”政策带动下，10月份全省汽车商品零售额为205.71亿元，同比增长6.2%。
Green consumption trends have emerged in the home appliance sector. In October, the retail sales of household appliances and audio-visual equipment with energy efficiency ratings of Level 1 and Level 2 in enterprises above the designated scale in Henan increased by 61.6%.
家电消费吹起“绿色”风。据统计，10月份，全省限额以上单位能效等级为1级和2级的家用电器和音像器材商品零售额增长了61.6%。
"The consumption structure in Henan has become increasingly diverse, with industries such as commerce, catering, entertainment, and tourism merging across boundaries, creating numerous new consumption scenarios and models. This has effectively promoted the expansion and upgrading of Henan's consumption market," said a representative from the Department of Commerce of Henan Province. Looking ahead, Henan will continue to focus on bulk commodities such as automobiles and household appliances, while also emphasizing key sectors like catering. By leveraging innovative consumption scenarios to promote new forms of consumption, Henan aims to further boost its consumption market. (Chinese source: Henan Daily Reporter: Wang Ge Translator: Zhou Jinmiao Intern: Wang Rui Proofreader: Zhang Junping and Zhao Hanqing)
“当前河南消费结构更加多元，商贸、餐饮、文娱、旅游等业态跨界融合，消费新场景新模式层出不穷，有力促进了河南消费市场提质扩容。”省商务厅相关负责人表示，下一步，将继续瞄准汽车、家电等大宗消费品，持续发力餐饮等重点领域，以创新消费场景为抓手促进新型消费，助推全省消费市场持续向好。（中文来源/河南日报 记者/王歌 编译/周金淼 实习生 王锐 审校/张军平 赵汉青）