Exciting mega events at Kai Tak Sports Park propel over 20% sales growth at Kai Tak Mall in July

Exciting mega events at Kai Tak Sports Park propel over 20% sales growth at Kai Tak Mall in July

　　启德体育园盛事连场人气盛 零售馆七月销售额增长超20%

Situated within Kai Tak Sports Park (KTSP), Kai Tak Mall (the Mall) stands out as Hong Kong's premier "sportainment" hub. Benefiting from a wave of mega events and the phased opening of diverse sports and leisure facilities at the Sports Park, the Mall has seen consistent growth in both footfall and sales. In July, sales surged by over 20% compared to KTSP's opening in March, while the average daily footfall in Q2 increased by more than 10%.

坐落于启德体育园的启德零售馆，是全港唯一以“运动游乐”为核心概念的零售设施。受惠于体育园接连举办的盛事及多元化的运动休闲设施逐步启用，零售馆的人流与销售表现持续稳步上升。今年七月，零售馆的销售额较体育园三月开幕初期，显著增加超过两成，第二季的日均人流亦较首季增长超过10%。

With the launch of brand-new outdoor sports facilities and the large-scale family-friendly playground, Playfield 5, alongside the upcoming 15th National Games and other international events, the Mall is set to maintain its strong popularity and exceptional performance in the second half of this year.

随着园内多个户外体育设施、大型亲子游乐空间“五行童乐园”开放使用，加上第十五届全国运动会（十五运会）及其他国际盛事陆续举行，下半年体育园与零售馆的人气将保持旺盛，表现持续向好。

International brands flock to Kai Tak Mall

国际知名品牌相继进驻零售馆

Leveraging the unique advantages of the Sports Park, Kai Tak Mall has rapidly emerged as a new landmark in Hong Kong, blending retail with sports culture. It has attracted several internationally renowned brands making their debut in the Hong Kong market, establishing their business presence at the Mall and showcasing its significant development potential.

启德零售馆凭借体育园的独特优势，火速成为香港零售与运动文化融合的新地标，吸引多个首度进军香港市场的国际知名品牌，以零售馆为据点，充分展现启德零售馆的发展潜力。

Among them is Hong Kong's first Liverpool FC flagship store, which opened at the Mall in July, drawing crowds of devoted fans. Additionally, world-class snooker players Neil Robertson and Judd Trump launched the Hong Kong Billiard Sports Academy (HKBSA) at the Mall in August, aiming to create Hong Kong's premier venue that combines professional training with public entertainment.

其中包括利物浦足球俱乐部于七月红军访港期间，选址启德零售馆开设其大中华区首间官方旗舰店，随即吸引大批球迷前来朝圣。此外，世界级台球好手罗拔臣及卓林普投资的“香港桌球学院”，刚于八月进驻启德零售馆，致力打造香港第一个结合专业培训与公众娱乐的台球场馆。

With the upcoming World Grand Prix Snooker Tournament in Hong Kong in the coming years, the Academy is poised to become a pivotal hub for snooker, sparking a new wave of interest in the sport.

随着香港未来数年举办世界格兰披治台球大奖赛，学院将成为推动台球文化的重要基地，吸引更多球迷走进启德，创造崭新的台球热潮。

Nearly 90% occupancy, around 30% of restaurants fuel "night economy"

出租率近九成近三成食肆推动“夜经济”

The occupancy rate of Kai Tak Mall has reached 90%. In addition to hosting international brands, the Mall boosts over 70 popular dining options. During mega events at the Sports Park, demand for nighttime dining and after-parties has surged, prompting nearly 30% of restaurants to extend their operating hours until midnight. This initiative supports Hong Kong's "night economy", offering visitors a vibrant, event-driven experience that underscores the Mall's unique appeal.

启德零售馆的出租率接近九成，除获国际品牌垂青之外，亦吸引逾70间人气食肆进驻。在体育园举行盛事活动期间，观众和旅客对夜宵和余兴派对的需求显著上升，近三成餐厅及食肆延长营业时间至凌晨，促进香港的“夜经济”发展，为活动参加者及旅客带来丰富的盛事经济体验，突显零售馆的独特魅力。

Numerous F&B brands have expanded their presence at the Mall, introducing new brands such as Gaia Group's "Red House", Tai Hing Group's "Dumpling City", "Asam Chicken Rice", "Bashi Ramen" and "Sushiro". These additions further enrich the dining and lifestyle options, enhancing the overall allure of KTSP.

不少餐饮品牌落户零售馆后，陆续在馆内扩充业务，增设新的美馔品牌作为据点，包括Gaia Group旗下“红舍”、太兴集团的“饺子镇”“亚参鸡饭”“一桥拉面”，以及“寿司郎”等，进一步丰富餐饮和生活消费选择，提升体育园的吸引力。

Playfield 5 and outdoor sports facilities drive traffic

五行童乐园及户外体育设施带动人流及消费

As Hong Kong's largest integrated sports and entertainment hub, KTSP is dedicated to family-friendly fun. The newly opened Playfield 5, spanning over 4,300 square meters and themed around the traditional Chinese five elements, has rapidly become a hotspot for parents and kids. Since its launch in August, weekend footfall at the Mall soared to levels comparable to Golden Week and Easter holidays, even matching the excitement of an Arsenal vs Tottenham match day. This impressive surge has significantly boosted overall visitor traffic and spending.

体育园作为全港最大型的体育娱乐综合设施，亲子玩乐元素必不可少！占地逾4,300平方米，融合五行主题设计的“五行童乐园”刚于本月开放，立即成为家长带小朋友放电的潮流热点。“五行童乐园”于八月开放后，启德零售馆周末人流，直迫五一黄金周和复活节长假水平，更媲美阿仙奴对热刺比赛日的盛况，成功带动零售馆整体人流及消费。

In addition, the new JUST CLIMB Climbing Gym on Kai Tak Sports Avenue, featuring Hong Kong's first covered multi-wall climbing facility, has begun trial operations on 16 August. Alongside other newly opened outdoor sports facilities, it injects fresh energy into the Sports Park and fosters stronger community engagement.

另外，位于启德体育大道的全新JUST CLIMB攀石场馆，拥有全港唯一有盖综合攀石墙，于8月16日亦已开始试业，加上多个户外体育设施已相继开放使用，为体育园增添活力新元素，进一步强化社区参与。

Looking Ahead, KTSP is set to host an exciting lineup of mega events. The bowling finals of the 15th National Games mass participation event, organized by Hong Kong, will take place at the Bowling Centre within the Mall between 22 and 24 August. It is the largest bowling facility in Kowloon with 40 world-class lanes.

展望未来，启德体育园将迎来源源不绝的盛事活动。由香港承办的十五运会群众赛事活动保龄球项目，决赛将于本月22日至24日在启德零售馆内的保龄球中心举行，这个九龙区最大型的保龄球中心，设有40条世界竞技级保龄球道，深受本地市民及旅客欢迎。

Upcoming highlights include the MAMA Awards, the 15th National Games, the 12th National Games for Persons with Disabilities and the 9th National Special Olympic Games, among other international events. These occasions are expected to draw even more visitors and significantly boost Hong Kong's mega event economy.

接下来，体育园将迎来MAMA颁奖礼、十五运会和全国第十二届残疾人运动会暨第九届特殊奥林匹克运动会（残特奥会），以及其他国际级精彩盛事，预期将进一步吸引更多旅客和市民到访体育园，共同推动香港盛事经济发展。