This New Year holiday sees Chinese travelers heading to diverse winter destinations, seeking everything from northeastern ice and snow to southern sunshine and tropical beaches.
From the snowy peaks of the northeast to the tropical shores of the south, Chinese travelers are actively shaping a new map of winter tourism. Behind the variety in travel choices lies a broader effort: local tourism industries are actively transforming unique regional resources into distinctive experiences. This drive to upgrade and diversify offerings aims to meet the growing public demand for high-quality holidays, reflecting the vast potential of China's domestic tourism market.
China has specified the goal and measures to develop a broader range of high-grade tourism products and improve the quality of tourism services, aiming to boost the country's tourism sector, according to the Recommendations of the Central Committee of the Communist Party of China for Formulating the 15th Five-Year Plan (2026-2030) for National Economic and Social Development.