BYD Zhengzhou Base included in first batch of recommended destinations on China Brand Day

BYD Zhengzhou Base included in first batch of recommended destinations on China Brand Day

比亚迪郑州基地入选国家首批“跟着品牌去旅行”体验地推荐名单

The BYD Zhengzhou Base in Henan has been selected for the first batch of 30 recommended travel destinations for brand experience announced on May 10, which marks the annual China Brand Day.

5月10日，“中国品牌日”期间，首批30个“跟着品牌去旅行”体验地推荐名单发布。其中，河南省比亚迪郑州基地品牌体验地入选。

These 30 destinations are a suite of innovative platforms designed to advance brand development, showcase brand image, and craft immersive brand experience scenarios. Anchored in leading enterprises with outstanding brand strength and technological innovation capabilities, the initiative builds memorable and culturally resonant brand communication carriers through enhanced on-site experiences, tourism engagement, and cultural storytelling. It not only bolsters Chinese brands' influence, but also leverages brand resources to foster new growth drivers and upgrade the scale and quality of cultural tourism consumption.

“跟着品牌去旅行”体验地是推进品牌建设、展示品牌形象、营造品牌体验场景的创新平台。其依托具备突出品牌实力、技术创新能力的企业等，通过开放场景体验、增强文旅互动、丰富文化叙事，打造一批有记忆、有温度的品牌传播载体，既助力中国品牌影响力持续提升，又以品牌赋能文旅消费新增长点培育、文旅消费扩容提质。（中文来源：大河财立方 记者：司高妍 编译：张雅涵 审校：丁岚 赵汉青）